We were tasked with completely rebranding Getty Images. They wanted to prove to ‘makers’ that compelling stories could be created with nothing more than Getty’s boundless still and video library and come out looking as though they were created by the story creators.

We created an entirely new tagline: In Search of Great, and a series of online films, print, long form content, VR, experiential, event (at Cannes) and immersive experiences using nothing but Getty assets. The result was a tripling of new signups and inquiries for Getty resources over the first 6 months of roll out.

CD // Writer